Snowy Skin
Execution: Turning Strategy into Action
Challenge
The company’s brand was both to generate brand awareness and sales conversion. Their mission is to transform consumer brands to be more inclusive and ones that customers love in a way that is kinder to the planet so that their legacy is sustainable.
Approach
Executed a 10-step influencer marketing process, managing campaign strategy documents like email scripts and the Snowy Skin Master Sheet. Starting with influencer research and outreach, I handled vetting, negotiations, and shipping arrangements for the SnowySkin device. After contract drafting, we monitored delivery confirmation, provided content briefs and discount codes, and reviewed draft content. Ensured timely posts, managed payments, collected user-generated content, and delivered performance reports with strategic recommendations to the client.
Results
The new collaborations we’ve monitored have generated the highest sales in one campaign and we were able to invite them for a recollaboration. Additionally, because of this collaboration, we were able to explore to different audiences as the influencer has multifaceted niche.
