Targeted Outreach & Gifting
Through the Grin platform, the brand conducted targeted outreach, gifting press-on nails to influencers in exchange for creative content. Clear guidelines which ensured smooth communication and fast product delivery.
Seasonal
Focus
The campaign centered on fall nail styles, with influencers encouraged to align their content with seasonal trends, driving higher engagement.
Flexible
Creativity
While Instagram posts were mandatory, influencers had the freedom to share additional content on platforms like TikTok, allowing for diverse, authentic promotion.
Efficient Monitoring &
Follow-Up
Grin was used to track influencer activities, ensuring timely content delivery and fostering strong long-term relationships for future collaborations.
Conclusion
Through the Grin platform, the brand conducted targeted outreach, gifting press-on nails to influencers in exchange for creative content. Clear guidelines which ensured smooth communication and fast product delivery.
ORDERS GENERATED
126 ORDERS
50 INFLUENCER-DRIVEN SALES
EARNED MEDIA VALUE
$3,920
INFLUENCER MEDIA VALUE
$5,190
IMPRESSIONS
10,180
Client Overview:
Innovating Beauty with a Revolutionary Brand
Innovating Beauty with a Revolutionary Brand
Since its launch in 2019, this beauty brand has revolutionized the industry with Magnetic Lashes and Eyeliner technology. The brand expanded into Press-On Nails, offering trendy, long-lasting designs. Focused on simplifying beauty routines, the company continues to innovate and grow. In 2024, the brand launched a major UK campaign, a key milestone in its global expansion, introducing its beauty solutions to a new audience.
Campaign Strategy:
Elevating Brand Awareness with Influencers
Elevating Brand Awareness with Influencers
Since its launch in 2019, this beauty brand has revolutionized the industry with Magnetic Lashes and Eyeliner technology. The brand expanded into Press-On Nails, offering trendy, long-lasting designs. Focused on simplifying beauty routines, the company continues to innovate and grow. In 2024, the brand launched a major UK campaign, a key milestone in its global expansion, introducing its beauty solutions to a new audience.
Campaign Challenge:
Breaking Into a Competitive Market
Breaking Into a Competitive Market
Since its launch in 2019, this beauty brand has revolutionized the industry with Magnetic Lashes and Eyeliner technology. The brand expanded into Press-On Nails, offering trendy, long-lasting designs. Focused on simplifying beauty routines, the company continues to innovate and grow. In 2024, the brand launched a major UK campaign, a key milestone in its global expansion, introducing its beauty solutions to a new audience.
Follow-Up Cadence
To maintain momentum, a structured follow-up system was in place:
- First follow-up: One week after delivery.
- Second follow-up: Two weeks later, with additional product offers for non-responsive influencers.
Affiliate Program Nurturing
High-engagement influencers were invited to join the Affiliate Program, which included exclusive products and competitive commissions on sales. A content calendar provided influencers with a roadmap to maximize their promotional efforts and align with brand campaigns.
Streamlined Product Delivery
Once influencer details were confirmed, product shipments were processed immediately, with follow-up emails ensuring prompt delivery and encouraging influencers to share their experiences on social media.
Influencer Research
The team meticulously sourced 500 new influencer leads each week, targeting niches like health, wellness, dietetics, and beverage expertise. These leads were funneled into a robust outreach pipeline for consistent weekly engagement.
Personalized Outreach
Rather than sending out mass emails, the outreach team crafted personalized messages through Gmail and GMass. The goal was to reflect the brand’s authenticity and values, making each influencer feel valued and engaged, not just marketed to.
Data-Driven Tracking
A custom dashboard tracked every aspect of the campaign—lead conversion rates, influencer engagement, shipment details, and post-campaign metrics like content performance and sales. This real-time data enabled the team to pivot swiftly, optimizing both engagement and outcomes.
